Worked closely with designers and stakeholders to create twice-weekly emails.
Worked with team to collaborate on site’s UX, wrote dozens of product descriptions, and interviewed stakeholders to detail company’s lengthy history.
Wrote dozens of technical product descriptions for tapes, adhesives, and other materials for Fortune 500 company.
Wrote or edited almost the entire site for a national assisted-living chain.
This social media campaign for Jim Beam helped boost engagement by 14%.
Webby-award–winning project where we concepted the games for an Allstate safe-driving campaign. A blast.
Conceptualized and wrote a Christmas campaign for Argo Tea.
“A mystique as powerful as a cloud of smoke disappearing into the night.” Thank you, Harley-Davidson, for the chance to write those words.
“Orange flames scorch across the deep black body”? Oh, that was a fun assignment.
Worked with UX team, wrote all the copy, and did all the research for several pages on Allstate site, including Landlord, Motorcycle, and Renters.
I wrote the product descriptions, the long-form copy, and the word-melange for this now-deceased site. RIP, Fruitwater.