This new Coca-Cola product (from the same people who brought you VitaminWater and SmartWater) wanted a smart, pithy voice throughout the entire site. Using sparse stakeholder notes and little else, I worked closely with the PM and designer to craft all of the content for the site and ensure it aligned with the design. Site copy ranged from fun word combinations to product descriptions to long-form content about a healthy, engaged lifestyle.

FruitWater Flavors Page 

 

Orange Mango Flavor Page 

Fruitwater Lifestyle Tips

• Ad Copy