iCrossing completely revamped the website for DeKuyper (an offshoot of Beam). The new site encouraged users to celebrate the smaller moments of life with a cocktail, with events ranging from buying new shoes to throwing a housewarming party. I helped brainstorm moments worth celebrating, finding drinks that matched the occasion, and giving these drinks fun, clever names. (I’m particularly fond of Kiss Royale (as a derivative of Kir Royale) and Condopolitan (i.e., Cosmopolitan).

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